Samsung Electronics Appoints Sangho Jo as New CEO for Southeast Asia

Samsung Announces Mr. Sangho Jo as New President and CEO for Southeast Asia and Oceania

Today, Samsung Electronics Co., Ltd. announced a major leadership update, appointing company veteran Mr. Sangho Jo as the new President and Chief Executive Officer for the Southeast Asia and Oceania (Central and Southern Pacific) markets.

With over 30 years of diverse experience across Samsung’s various global markets and business divisions, Mr. Jo is no stranger to Southeast Asia. In his new role, he will be strategically responsible for steering Samsung Electronics’ long-term growth and consolidating its market leadership across the region.

A Strategic Vision for a Dynamic Region

Southeast Asia and the surrounding Pacific markets play a pivotal role in Samsung Electronics’ long-term development strategy. The region is widely recognized for its potential to sustain dynamic economic growth over the next decade, fueled by the high digital aspirations of its industries, communities, and fast-growing cities.

Under Mr. Jo’s leadership, Samsung aims to:

Strengthen Market Leadership: Solidify Samsung's position as the top technology brand in the region.

Drive Sustainable Development: Provide more opportunities for local economies and communities to thrive alongside the company.

Build Brand Trust: Deepen the trust between consumers and businesses by continuing to deliver robust, innovative operating systems and product ecosystems.

A Legacy of Global Leadership

Mr. Jo brings a wealth of global expertise to his new position. Prior to this appointment, he served as President and CEO of Samsung Electronics in Europe, where he successfully guided the region to achieve long-term economic and brand growth through the challenges of 2020.

Over the past decade, Mr. Jo has held pivotal leadership roles across the globe:

  • 2019: President of Samsung Electronics Germany
  • 2017 – 2018: Head of Visual Display Business for Samsung Europe (based in South Korea)
  • 2015 – 2017: President of Samsung Electronics UK
  • 2012 – 2014: President of Samsung Electronics Sweden
  • 2011: President of Samsung Electronics Austria
  • 2009 – 2010: Chairman of the Samsung Electronics Market in the Baltic States
  • Furthermore, Mr. Jo is deeply familiar with the Southeast Asian market, having previously worked for Samsung Electronics in Singapore (1997), Vietnam (1998–2000), and Malaysia (2007–2008).

Looking Ahead: Partnerships and Digital Innovation

Upon his appointment, Mr. Jo expressed his enthusiasm for returning to a region he knows well.

“I am very pleased to have the opportunity to lead the markets in the Central and Southern Pacific,” Mr. Jo stated. “I would like to thank all our partners in the region. We will focus on exploring new economic partnerships and leading Samsung to strengthen its presence in the region, strengthening the relationship with our existing users while attracting new ones.”

He also emphasized the importance of technology in uplifting local communities during this era of rapid transformation.

“In this age of rapid digital innovation, we at Samsung are committed to Southeast Asia and the countries in the Central and South Pacific,” he added. “We are committed to meeting the digital aspirations of industry and communities, and empowering local people through the next generation of technologies.”

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